Research for INDIA'S NO. 1 BRAND Awards
Brands shortlisted based on the research could not necessarily be selected based upon sales/turnover/profits of the brand. Selection could also be based on overall quality, features, pricing, discounts, after sales service, reputation & other such factors of the brand. Most important thing is that these brands have worked hard to win consumers trust. We follow the most transparent and authentic process of selecting brands. It is the largest multi format research based brand platform in India.
The entire research platform was divided into the following levels:-
Level 1: The First level of research was initiated by generating a list of about 1000 brands from all states of India across the service and infrastructure sectors and 82 sub categories were drawn up through secondary research using physical surveys via market studies and category specific brand reports. The list of institutions was prepared using existing listings, rankings and other research reports and available sources.
Level 2: The preliminary list of 1000 brands was scrutinized on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity. The questionnaire explored the above-mentioned parameters and took further into account the national presence and USP of the brand.
Based on the above parameters, the IBC team shortlisted the list of 250 brands to be INDIA'S NO.1 BRAND under the purview of the survey.
Level 3: The list of 250 brands with the above parameters was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury panel comprises of eminent leaders from diverse industries such as finance, sales & marketing, advertising, branding & media. The identity of all jurors is kept confidential except among the jury members themselves, so as to keep the selection process unbiased.)
Final Level: The final list of INDIA'S NO.1 BRANDS was based on cumulative scores received by the jury, editorial team and consumer votes received through surveys.
- 20 % weightage was given to the IBC Team evaluation.
- 20 % weightage was given to the jury scoring.
- 60 % weightage was given to consumer responses via survey.
Analysis: The cumulative scoring of IBC team, jury members and consumer responses was undertaken to finalize the winners of "INDIA'S NO.1 BRAND AWARDS 2018".
CP Accountax Services, USA are the process advisors & evaluators for the study.